Last Updated: 29 May 2025

At PureÉclat, your privacy is our highest priority. We handle your personal data with care, transparency, and compliance with the UK GDPR.


1. Data Collected

a) Information you provide:

  • Name and surname
  • Contact details (email, phone, shipping/billing address)
  • Order history

b) Information collected automatically:

  • IP address and browser type
  • Pages visited and duration of visit
  • Interactions with our emails (opens, clicks)

We do not collect sensitive data such as full banking details or health information.


2. How We Use Your Data

PurposeLegal Basis
Processing ordersContractual necessity
Sending delivery notificationsLegal obligation
Personalised product recommendationsConsent
Newsletter subscriptionsConsent
Website improvementLegitimate interest

3. Data Sharing

Data is strictly limited to:

  • Logistics providers (for delivery)
  • PayPal (payment processing)
  • Analytical tools (Google Analytics anonymised)

No data is sold to third parties, and there are no transfers outside the UK/EU.


4. Your GDPR Rights

You can exercise the following rights at any time:

  • 📝 Access your data
  • ✏️ Rectify information
  • 🗑️ Delete your account
  • ⛔ Object to processing
  • 🧾 Data portability

To exercise your rights:


5. Cookies Policy

Cookie TypePurposeCan be Disabled
EssentialCart functionalityNo
PreferencesLanguage/size preferencesYes
AnalyticsAnonymous audience measurementYes

Management:

  • Modify preferences via our cookie banner
  • Configure your browser settings (Chrome, Firefox, etc.)

6. Data Security

We implement strict protections:

  • 🔒 SSL/TLS encryption for all transactions
  • 🛡️ Secure servers (OVH/Cloudflare)
  • 🔄 Quarterly security audits
  • 🚫 No storage of full banking data

Any data breach will be reported to the UK ICO within 48 hours.


7. Data Retention

Data TypeRetention Period
Order data10 years (legal requirement)
Account information3 years after last activity
Prospects (newsletter)3 years after last contact

8. Policy Updates

  • Any changes will be notified via email
  • Archived versions available on request
  • Always accessible in the website footer under Privacy Policy

9. Contact

Data Protection Officer (DPO):